Who we are

The Birth of Baby Planning
Two years ago, when she was pregnant with her daughter Isabella, Melissa Moog stood in the baby aisle at her local big-box store and stared, overwhelmed, at the choices before her. All she wanted was a car seat. Since she was new to Portland and the first of her family to have a baby, she had no one locally to help choose the best baby gear. So, being a research queen, she sifted through a ton of books and spent hundreds of hours on the Internet, teaching herself about all things baby. And after becoming a mom she resolved to help new and expectant parents ease into their lives with children. Most importantly, Melissa wanted to create a company where she could help parents find the best green baby products to protect two very precious things: our little ones and the planet.

Founder and CEO Mama
As one of America's original baby planners and co-author of the new book Itsabelly's Guide to Going Green with Baby, Melissa Moog brings enthusiasm and authority to all things maternity and newborn. She reviews products and shares parenting tips on her Itsabelly blog and is the Pregnancy Planning Expert for The Bump, which produces "the ultimate local guides to pregnant living." She also somehow finds time to serve as President of The National Baby Planner Association and as the Green Parenting Expert on sparkplugging.com. Melissa can be seen monthly as New Mom Editor on Fox12 BetterTV. She is a former corporate HR Director and holds a master's degree in HR/Organizational Development from the University of San Francisco. To recharge, Melissa enjoys cooking, time at the gym, and traveling with her husband, daughter and their two yellow labs.